Photography by Kornelia (@unikorns) and Brooke Shaney 

By Tayvie Van Eeuwen
@tayvieeee

In a generation pegged as the digital age, the search for menstruation products and information should be effortless. But while the abundance of the online world is unparalleled, the process for finding reliable, relatable, and accessible products is similar to periods: painful. This is where Blume enters the arena, promising monthly subscription boxes packed with organic feminine hygiene products and accompanied by self-care galore.

Blume is period delivery service aimed at being the go-to for young girls entering their menstruation journey. They offer chemical free period necessities such as tampons, pads, and liners that are both biodegradable and hypoallergenic. Adding on to their staple feminine products, they provide acne treatments, deodorant, PMS oil, and face washes available as box add-ons to your subscription box or for individual purchase.

“The big thing is the education piece. For us, we want to be that go-to brand. We also want to be able to provide relatable content that smashes stigmas and helps girls understand their reproductive health,” says Taran Ghatrora, co-founder of Blume, alongside sister Bunny Ghatrora.

Through Blume, the Ghatrora clan has established a space for young girls and women to explore menstruation in a way that focuses on self-love and respect. Their efforts have created products that centre in on truth, sustainability, and safety.

Blume intends to make their products accessible in more ways than one. They ship to all of the USA and Canada, while delivering information across the internet to spark conversation.

“One of the things that we learned, and this applies to Canada as well, was in the USA only 24 states actually mandate sex education,” explains Ghatrora.

“There are so many things that are a mystery to people right now, just given the fact that it was previously so stigmatized and no one talked about these topics,” she adds.  “So, one thing is shining a light on and providing education on all these different pieces.”

To help bridge the gap between in-school sex-education and adequate support, Blume created a period guide with the help of Dr. Lori Brotto, Executive Director of the Women’s Health Institute, and sexual health educators. The guide features topics from the four stages of a period cycle to self care and can be found and downloaded via the Blume website.

Ultimately, in developing the concept for Blume (which was formerly known as Ellebox), the Ghatora sisters wanted to shift the way conversations happen surrounding young, millennial women. Their mission is to ignite a self-love revolution geared towards both teenagers and adult women alike.

“The products [we have at Blume], for us as millenial women, is the self-care routine we never had,” she says. “One person we talked to phrased it as, ‘Taking care of my younger self’, or, ‘What I wish I had.’”

You can purchase Blume products at meetblume.com. Boxes start at $10.99 USD per month; prices range based on additional products added.  Blume’s self care line can be purchased as a bundle, box add on, or individually.

A self-declared witch, Tayvie spends her time with all things magic. She loves a good sunset, iced coffee, and every known essential oil. Catch her chilling with her black-cat sidekick, Shadow, and hiding by the ocean. Look for her bold eyebrows and vintage style, and you’re bound to find her.